If needed: 15 to 30 proposals, cut to 5, each checked for domain, social media and national languages, plus a preliminary trademark search. A lawyer gives the final clearance.
30 proposals
5 finalists
1 name
Name, logo, colour, typeface, voice and motion, ready to use everywhere: on screen, on paper and in video.
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LogoColoursVoiceTypefaceIf needed: 15 to 30 proposals, cut to 5, each checked for domain, social media and national languages, plus a preliminary trademark search. A lawyer gives the final clearance.
30 proposals
5 finalists
1 name
Drawn on a grid, in SVG. Full-colour, one-colour and reversed versions, favicon, app icon and avatar.
Up to six colours, each with a defined role and tested contrast. Licensed typefaces, with Portuguese accents and the kwanza sign.
How the brand writes a headline, a caption, a WhatsApp reply and a price, with examples.
Logo opener, transition, lower third and end card, in MP4 and WebM (and Lottie where possible).
Brand system: AbrenoTemplates for social media, business card, email signature, catalogue cover, invoice and signage.
What you sell, to whom, against whom, and how you never want to look.
One promise, three proofs, a personality in three words.
Three visual directions applied to a real example. You choose one.
Built on a grid and tested at 16 px, in one colour and against competitors.
Colour, type, voice, motion and templates, all from the same rules.
One shareable page, with rules, downloads and source files.
You don't have a brand yet, or you're launching a new one. We do everything, from the name to the applications.
The brand exists but it's weak. We evolve what's yours, with your written approval before we touch the logo.
The identity is strong. We don't touch the logo: we add motion, templates and applications.
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